DEFINITION
Flexible shape that keeps hair touchable.
DROP 01 / AIR DRY CURL CREAM
YOUR TEXTURE.
IN BETTER FORM.
Air Dry Curl Cream, in development.
For soft definition and natural movement—without the heavy finish.
FOR WAVY + CURLY HAIR
Free to join. No payment required.
First-drop price $25 · Planned retail $33
For wavy + curly hairSoft definition. Light control.Air-dry ease
ENHANCE YOUR TEXTURE
SHAPE WITHOUT
STIFFNESS.CARE WITHOUT
WEIGHT.
Your hair has its own movement. We’re developing a cream that helps bring it into focus.
FEEL
Conditioning softness with a light, natural finish.
EASE
Work through damp hair. Shape. Air dry.
THE R&D JOURNEY
WHAT MAKES
THE CUT?
Enough control to define your texture. Enough softness to let it move.
Getting that balance right is the work behind DROP 01.
DEVELOPMENT FORMULA
TESTING SHAPE + FEEL
TESTING SHAPE + FEEL
We’re testing how well definition holds as hair dries—and how it wears through the day.
We’re refining conditioning, spread, and finish to find the balance between softness and weight.
Flaxseed + ceramides are part of the development direction. We’ll share the choices, test results, and changes behind the final formula.
Development formula — not final.
INSIDE THE DEVELOPMENT
We’re evaluating definition as hair dries, softness, and the weight of the finish. The formula is still in development. We’ll share test results and the decisions behind the final version as they become available.
FORM[IST] / OBJECT NO. 001MADE IN USADROP 01 / FIRST ACCESS
AIR DRY
CURL CREAM
$25FIRST DROP / PLANNED RETAIL $33150 mL / 5 FL OZ Aluminum tube
For wavy + curly hair.
Designed for everyday styling.
A cobalt tube. A formula being developed with the same attention to detail.
- Hair type
- For wavy + curly hair
- Formula direction
- Flaxseed + Ceramides
- Production
- Made in USA
First-drop price $25 · Planned retail $33
Free to join. We’ll share the final formula and shipping window before orders open.
FORMIST DROP 01 campaign film.
THE ROUTINE
LESS ROUTINE.
MORE FORM.
Damp hair → small amount → work through → air dry
Damp hair
Start with towel-dried hair.
Work it through
Apply a small amount evenly.
Shape + air dry
Let your natural texture take form.
A FEW DETAILS.
When can I get DROP 01?
DROP 01 is still in development. A launch date hasn’t been confirmed. Join First Access for development updates and to hear when it’s ready.
Is it for my hair?
Air Dry Curl Cream is being developed for wavy + curly hair, to enhance the texture you already have. It won’t make straight hair curly.
How much should I use?
The intended routine: work a small amount through damp hair, shape, and air dry. Final usage guidance will be confirmed as the formula is tested.
Is the formula finished?
Not yet. First Access follows the development, testing, and decisions that lead to the final product.
What happens when I join?
You’ll receive development updates, hear when DROP 01 opens, and get access to the $25 first-drop price. Joining is free and does not place an order.
DROP 01 / FIRST ACCESS
GET FIRST
ACCESS.
Follow the formula, the packaging, and the testing.
Get first access when DROP 01 is ready.